Cricket dominates first TV viewing week of 2017 with test match and Big Bash both rating strongly

Nine and Ten have shared the honours in the first week of 2017, with cricket helping both networks pull in viewers.

Nine Network won the week in the Total People and Grocery Buyers demographics, while Ten Network won on the advertiser-friendly demographics of 16-39 and 25-54.

Nine’s strongest share came among grocery buyers where it had a 36.8% commercial share, compared to Seven’s 33% and Ten’s 30.2%.

The data – which covers the commercial channels only and excludes the ABC and SBS – comes from OzTam’s overnight metro numbers and was processed by Nine into the tables below.

Nine had rights to the long form version of cricket, with Australia playing Pakistan in the New Year’s Test in Sydney.

Although the test suffered some rain delays, Australia eventually grabbed victory during the final session of the five day contest. On Tuesday, David Warner become the first person to score a century in the opening session of a Test match in Australia.

Meanwhile, Ten enjoyed success with its short form Twenty20 Big Bash League cricket.

Amongst the individual channels during the 6pm to midnight primetime, Nine was top in Total People with a commercial share of 23.8%. Ten was just behind on 22.6% and Seven on 19.3%. The best performing secondary channel was Ten’s One, which pulled in 6%.

Warner and cricket
In 16-39, Ten easily led the way with 29.7%, ahead of Nine’s 20.3% and Seven’s 13%. Ten’s channel Eleven was top secondary channel in the 16-39 demo, with a share of 8.1%.

In Total People and Grocery Buyers, Nine won five days out of seven, while Ten won all seven days among 16-39s and four days of 25-54s.

Thanks to the test cricket, Nine easily won all the demographics in full day share.

The only victory for Seven came in the top programs for the week, with Seven News being most watched among Total People with an average of 1.021m metro viewers. Seven News was also top among Grocery Buyers.

In 16-39 and 25-54, Ten’s New Year’s Day Big Bash broadcast of Melbourne Stars vs Melbourne Renegades was the most watched program of the week.


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