Cricket and news continue dominance in ratings battle

The third week of 2017 saw viewers continue to tune into cricket and news programs, helping Nine and Ten to ratings successes during the non-ratings period.

In the key advertising demographic of 16-39s, nine of the ten top programs of the week were cricket, with session two of game two in the Australia v Pakistan One Day cricket on Nine topping the pile.

In the 25-54s demographic, this session was slightly edged out by Nine News Sunday.

The Big Bash on Ten continued its popularity with 25-54s and 16-39s, but Grocery Buyers were more likely to tune into the news with news programs across Seven and Nine accounting for eight of the top 10 programs for the week in this demographic.

Only two programs managed to surpass the million viewers mark – with Nine News Sunday averaging 1.249m and session two of game two in the One Day series managing 1.147m.

Nine claimed the 25-54 demographic win in prime time with a 34.6% commercial share, despite both Big Bash on Ten and the Australian Open tennis on Seven. Ten came in second with 32.8% and Seven in third with 32.6%

Seven however claimed the overall prime-time channel share for all people with 36.3% audience share and also took out the 16-39s for the time slot, when the network was airing the tennis.

The tables below, sourced from OzTam data, were prepared by Nine and include only the main commercial networks, not ABC and SBS.

The TV networks are yet to launch their major ratings drivers, with the official TV ratings period not due to begin for another month, on Sunday February 12, however a number of key reality franchises for the networks begin in late January including I’m A Celebrity Get Me Out Of Here (January 29), Married At First Sight (January 30) and My Kitchen Rules (January 30).


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.