Cricket triumphs over tennis, but Seven wins the night
Melbourne Renegades’ six-run defeat ended the season for the Adelaide Strikers and beat Seven’s opening night of the Australian Open, but despite Ten’s cricket success, Seven managed to win the night with an average overall audience share of 19.2%.
“The crowd was awesome, I love coming back here.”@NickKyrgios opens his 2017 #AusOpen campaign in style: https://t.co/jmHJYKAt54 pic.twitter.com/yEzkXFl2lR
— #AusOpen (@AustralianOpen) January 16, 2017
The Big Bash League was again the most watched non-news program, pulling an average metro audience of 759,000 – beating Seven’s Australian Open, which saw victory for Australians Nick Kyrios and Alex De Minaur and managed 627,000, according to OzTAM’s overnight metro ratings.
The cricket was the most watched program across key advertising demographics 16-39, 18-49 and 25-54 for Monday night television.
Although Big Bash was triumphant for Ten, it finished in third spot for the evening managing an audience share of 15.8%. Aside from the cricket, Ten’s Eyewitness News was the second-most watched program for the channel seeing 482,000 viewers tune in, in front of Family Feud which saw 413,000.
Seven News helped the channel win the night, being its most watched program for the evening with 845,000, ahead of the popular airings of the evening tennis.
Nine came in second for the evening averaging 18.4% with the help of Nine News, which was the most watched program for the evening and the only program to crack the million mark with 1.015m viewers. A Current Affair managed 835,000 while RBT saw 657,000 just in front of its game show Hot Seat managing 518,000.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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topics
Adelaide Strikers
Alex De Minaur
Big Bash League
broadcast
Melbourne Renegades
Nick Kyrios
Nine
OzTam ratings
Ten
TV
