Crikey etches Victorian election promises in stone

setinstonesteps2In the lead-up to the Victorian state election tomorrow, has enshrined election promises made by both major parties in stone.

The campaign, created by Leo Burnett Melbourne, sees eight key election promises from both Labor and the Liberal Party etched into 19kg chunks of stone which have been presented to the public by Crikey founder Stephen Mayne.

The promises will be displayed outside the Victorian State Library until the election tomorrow.

It also utilises the twitter hashtag #setinstone to allow Victorians to have their say on which promises politicians should be held accountable for, although as Crikey reported yesterday none of the candidates turned up to be presented with their stone pledge.

setinstonebench setinstonesteps1


  • Agency: Leo Burnett Melbourne
  • ECD: Jason Williams
  • Creatives: Joe Hill / Garret Fitzgerald
  • Group Account Director: Ari Sztal
  • Creative Coordinator: Joanne Warrener
  • Social Media Manager: Chris Steele
  • Photography: Harvard Wang / Brandon Rice
  • Editor: Matt Peters 
  • Client: Crikey
  • Campaign Manager: Michael Nugent

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