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Crimtan appoints Laura Kleiman as head of e-commerce retail

Display advertising company, Crimtan, has hired Laura Kleiman as head of e-commerce retail for Australia and New Zealand.

Kleiman joins from artificial intelligence company Gum Gum, where she was a senior sales manager for Australia and New Zealand.

Laura Kleiman has previously worked at Gum Gum, Pacific Magazines and Bauer

Previously, Kleiman spent over seven years at Pacific Magazines as national advertising manager. Prior to that, she was at Bauer for just under five years, starting out as NSW advertising manager and leaving as national advertising manager.

In her new role, Kleiman will be responsible for driving Crimtan’s business strategy, focusing on helping retail marketers increase their customer lifetime value.

Tara Crosby, Crimtan MD Japac, said in a statement: “We are excited to have someone with Laura’s experience and relationships to help us show Australian retailers how they can drive incremental revenue in the most competitive retail conditions that we have ever seen.”

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