Crocmedia rebrands to Sports Entertainment Network

Sports media and content business, Crocmedia, will rebrand to Sports Entertainment Network from 1 October.

The decision has been attributed to the need to ‘celebrate’ how the business has diversified since its beginnings in regional radio.

Crocmedia has rebranded

CEO and co-founder, Craig Hutchison, said the name Sports Entertainment Network pays homage to the origins of the business.

“Our obsession for creating engaging sport and entertainment content has been embraced by sports’-loving Australians and seen our business grow from a regional radio syndicator into a successful national broadcaster and publisher,” Hutchison said.

“Many people don’t know that SEN is the acronym of Sports Entertainment Network so it’s fitting to pay tribute to our origins via our new market-facing brand.

“But we never forget where we came from … and to this day, we are as passionate about producing content through a local parochial lens as we’ve ever been – ensuring audiences have the choice to consume what they want, when and where they want.”

Sports Entertainment Network is the owner of 16 radio station across the country, including 1116 SEN in Melbourne, 1629 SEN SA in Adelaide and the soon-to-launch 1170 SEN in Sydney. It known for its sports broadcasting as it holds rights to the AFL, NRL, A-League, Big Bash and Test Cricket, and the NFL Superbowl.

SEN Radio is underpinned by its digital platform and podcasts that is popular for its sports journalism and entertainment.

The SEN radio network also includes ten stations under the SEN Track racing brand. Sports Entertainment Network also publishes the AFL Record – the magazine produced for each round of the League that also includes specifically produced content for each game – and newspaper Lifestyle 1 that gets distributed at the Limestone Coast.

Talent management agency, Bravo Management, and experience business Ballpark also falls within the Sports Entertainment Network.

In May, Nine Radio ended its syndication deal with Crocmedia as a cost cutting measure due to COVID-19.

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