Crocmedia to broadcast the Australian Open for another three years

Radio network Cromedia has announced another partnership with the Australian Open, which sees it named the broadcast partner for another three years.

The announcement:


CROCMEDIA has reaffirmed its commitment to tennis and Melbourne’s Australian Open, signing a three-year deal to call the action courtside as the official domestic radio broadcast partner.

Announcing a renewal of its radio rights deal with Tennis Australia until 2022, Crocmedia has secured the exclusive AM rights to produce live ball-by-ball commentary of all main draw matches. The partnership also includes rights to syndicate to approved additional FM broadcast partners across regional Australia.

Once again in January, Crocmedia’s stations of SEN – 1116 SEN, SEN+, SEN2, SEN3, SEN SA, the SEN app and sen.com.au will feature play-by-play action for two week’s during the Open.

And following the success of 2019, Crocmedia will also work with AO Major Partner Kia to amplify its own call and AO’s internal commentary, AO Radio, with a dedicated tennis channel KIA Presents AO Live.

The deal ensures fans will have unprecedented radio broadcast access to all the history-making moments as the greatest Australian Open men’s champion of all time, Novak Djokovic looks to secure a record eighth title and Naomi Osaka returns with back-to-back titles in her sights.

Most Aussie hearts will be with local favourite and world number 1 Ash Barty, who chases her maiden Australian Open victory.

The integrated broadcast enhances Kia’s long time AO partnership in conjunction with Tennis Australia.

It also complements a year-long commitment to tennis within the Crocmedia radio syndication business, including a presence at every major around the world and a dedicated year-round syndicated radio show First Serve in conjunction with leading tennis commentator Brett Phillips.

Pacific Star Network Chief Executive Officer Craig Hutchison said tennis fans would be well served with all the Grand Slam action on SEN over summer.

“We are thrilled to renew our partnerships with Tennis Australia and AO Major Partner Kia for the iconic Australian Open,” Hutchison said.

“We’ll ensure that tennis fans can access all the action across their choice of platforms – including our own and partner networks to make sure it’s the best-covered Open on radio ever.”

Kia Motors Australia’s Chief Operating Officer, Damien Meredith, said Kia was delighted to be part of the broadcast offering again this year.

“Tennis fans of all levels will appreciate having access to a dedicated tennis channel via Kia Presents AO Live,” Mr Meredith said.

“As always, Kia is excited by any opportunity to further enhance our association with this great event.”

Australian Open Tournament Director Craig Tiley was also pleased with the partnership.

“We look forward to again working with SEN as they take the excitement of the Australian Open to fans across the country,” he said.

Source: Crocmedia media release


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