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Crocs recruits Jaywing for paid search and social in Australia and Singapore

Data, creative and performance marketing agency, Jaywing, has been appointed by Crocs to manage paid search and paid social across Australia and Singapore following a pitch.

The casual footwear brand has chosen the agency to drive sales and new customers and deliver “enhanced” return on marketing spend.

Since launching in 2002, Crocs Inc. brands – which include Crocs and HEYDUDE – has sold over 850 million shoes globally, with an annual sales of US$2.3 billion (AUD$3.5 billion), making it one of the world’s top ten largest non-athletic footwear brands.

“Crocs is an iconic brand with a global reach and we are honoured to have been chosen as their strategic partner for these key markets,” Raimundo Campbell, commercial director of Jaywing, said.

“We are committed to delivering exceptional results, providing strategic recommendations, and driving the continued success of Crocs in Australia and Singapore.”

The news comes only months after Jaywing was selected to head up paid media for ethical super fund, Future Super, as well as being appointed by The a2 Milk Company for its SEO and digital PR.

The brands join the agency’s growing client roster which also includes Myer, New Balance, Cashrewards, Athena Home Loans, Employment Hero, New Balance, Noble Oak, Royal Doulton, Waterford Crystal and Lyres.

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