Cross-dressing dog stars in ad to launch Jeep Compass

A jealous dog that dresses up in sexy lingerie to hoodwink its female owner into thinking it has slept with her new boyfriend appears to be the story behind a new ad for Jeep.

The 60-second spot, by CumminsRoss, marks a change in creative tack for Jeep as it introduces the new Jeep Compass targeted at women. The ad was directed by David Denneen from FilmGraphics Entertainment.

“The Jeep brand lends itself to doing work that doesn’t hold back so it’s important that the work we create is as rewarding for viewers as the experience of driving the new Jeep Compass is,” said Sam Tabart, GM of marketing at Chrysler.


Creative Team: Jason Ross and Steve Callen
Agency Producer: Susannah George
Group Account Director: Magdalina Triantafyllidis
Integration Manager: Andrew Stone
General Manager Marketing at Chrysler: Sam Tabart
Advertising Manager: Sandra Kirwan
Production Company: FilmGraphics
Director: David Denneen
Producer: Anna Fawcett
Music: Alan Harding – Ultrasound


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