Cross-dressing dog stars in ad to launch Jeep Compass
A jealous dog that dresses up in sexy lingerie to hoodwink its female owner into thinking it has slept with her new boyfriend appears to be the story behind a new ad for Jeep.
The 60-second spot, by CumminsRoss, marks a change in creative tack for Jeep as it introduces the new Jeep Compass targeted at women. The ad was directed by David Denneen from FilmGraphics Entertainment.
“The Jeep brand lends itself to doing work that doesn’t hold back so it’s important that the work we create is as rewarding for viewers as the experience of driving the new Jeep Compass is,” said Sam Tabart, GM of marketing at Chrysler.
Credits:
Creative Team: Jason Ross and Steve Callen
Agency Producer: Susannah George
Group Account Director: Magdalina Triantafyllidis
Integration Manager: Andrew Stone
General Manager Marketing at Chrysler: Sam Tabart
Advertising Manager: Sandra Kirwan
Production Company: FilmGraphics
Director: David Denneen
Producer: Anna Fawcett
Music: Alan Harding – Ultrasound
Enjoyable, can imagine my dog doing it!
Not sure if there is enough of a connection to the brand or product though?
Loved watching it anyway though..
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im speechless.
is the dog a female?
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funny but i don’t get it
my dog will love it however
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haha, random. but good.
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How do we know the dog is male? I mean, not all inter-species relationships are hetero, surely?
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definitely made me laugh, and want to buy a dog…. not so sure about the Jeep though.
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This is not the agency’s best work.
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Canberra league players will love it too.
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As a dog lover I felt sorry for the poor dog in this ad. I just don’t know if that kind of humour is really all that funny. Oh, and when I say dog lover – I do understand that we can love our pets…. we just can’t ‘love’ our pets!
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Entertaining, but lacks any connection to the Jeep brand.
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It would have been a lot better if the dog had been on a 20m rotating pole.
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What’s the brand connection? Seems like a huge waste of money on a 60 second TVC which lacks focus and entertainment value
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Sorry, but that is horrific. Are Jeep that desperate that they need to depict someone f*cking a dog to get attention? Appalling.
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Nice little story line, it almost makes a good little short film, but had nothing to do with the product. It’s a long bow to draw linking that tagline to the length the dog will goes to…. It took me a while and I like to think I’m smarter than the average bear (Yogi Bear that is, not big hairy gay man).
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What has this got to do with anything you have been doing? Maybe you guys should start holding back?
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I thought it sold the brown border collie brand quite well.
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yes, most women believe their dog over their boyfriend. where’s the wig? where’s the idiot that thought this was good?
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@Hank alternatively they could have had the lingerie-clad dog doing a pole dance for the guy to truly integrate with the pole stunt. that way Jeep can own poles, or even Poles if they find some traction in that ethnic community. it has the beginnings of a really focused strategy.
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Why would he immediately assume that she would think he was screwing the dog? I mean he had like 1 second to wake up and assess the situation and his first reaction was “I’m not fucking the dog honey”.
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I would have kicked the slutty dog out and driven off into the sunset with the hot boyfriend
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this ad should be pulled immediately. It is offensive to pre op trans gender dogs everywhere.
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I have to say I LOVE this ad.
I think it is pretty clear in its intentions and has a lovely way about it.
It is better than 99% of the dross out there and is a great car ad.
The comments here are juvenile, peurile and full of bile. let’s put that down to jealousy and move on.
Well done Jeep!
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Really ? Whazzup and Stacey. Please think carefully about the advert. they are saying that the girl dumps the guy and drives off with her dog because she caught the guy having sex with the dog. It’s called beastality and is illegal – are you really comfortable if a ten year asked you what was going on in the ad to explain it ? it all looks nicey nicey but what if it were a dead body or a child etc – how would you feel then ? it’s joking about something that is disgusting and puerile – and that’s the problem. I think you will find it will get pulled shortly.
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Is it a ‘four on the floor’?
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Transphobic! What would Sandee Crack think?
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Pretty sure the guy in the ad is trivia guy!
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If they want women to buy Jeeps then
do better colours in a smaller and nippier model
design seat belts that don’t sever a girls cleavage asunder and/or rub necks
easy peasy
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