iSelect rushes new ads to air after laptop in hot tub ad ban
A week after its TV ad was banned for showing a man using an electrical appliance in water, iSelect has launched a new commercial and re-edited an old one to push its health insurance deals.
The price comparison site launched a $3m rebrand campaign in November, but the Ad Standards Bureau ruled last week that a TV ad featuring a man using a laptop in a hot tub must be taken off air.
The company is also running a re-edited old ad to sustain the brand’s exposure on television.
It took iSelect’s agency AJF two days to re-edit the old ad, while the new spot is part of a new campaign that was brought forward by two weeks.
He looks better without clothes on.
Should be banned, children might think stealing money from staff is OK!!!
Bring back the undies, Don’t know if stealing from staff is the right positioning for a broker that get’s paid commissions. Better to leave him as a Smart awkward egg head trying to help us compare.
I think it move’s the brand to dag status.
Why, in the I select ad for health insurance, is a man brushing the hair of a woman in the background?