iSelect rushes new ads to air after laptop in hot tub ad ban

A week after its TV ad was banned for showing a man using an electrical appliance in water, iSelect has launched a new commercial and re-edited an old one to push its health insurance deals.

The price comparison site launched a $3m rebrand campaign in November, but the Ad Standards Bureau ruled last week that a TV ad featuring a man using a laptop in a hot tub must be taken off air.

The company is also running a re-edited old ad to sustain the brand’s exposure on television.

It took iSelect’s agency AJF two days to re-edit the old ad, while the new spot is part of a new campaign that was brought forward by two weeks.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.