News

Crown claims time as its magic ingredient

Carlton & United Breweries will tonight launch the biggest marketing campaign in six years for Crown Lager .

The ad, created by Droga5 Sydney and set in the Abbotsford Brewery in Melbourne, features time as the secret ingredient to the premium beer brand, which was first brewed 92 years ago.  

The ad was directed by Michael Spiccia and produced by GoodOil Films.

Vincent Ruiu, Crown Lager’s group marketing manager, said: “Crown Lager’s reputation has been built on the attention and specialist care of the master brewers and we wanted to bring this into the living rooms of Australians around the country.”

David Nobay, creative chairman of Droga5 Sydney said:  “Crown is a powerful Australian brand with a wonderful, rich story behind it. The challenge has always been to keep that story relevant, whilst doing justice to its heritage. I think this latest work does both.”

The campaign comes shortly after the launch of new masterbrand ‘The Crown Company’ in readiness to expand the Crown portfolio.

Credits:

The Crown Company Brand Team

  •  Marketing Director – Paul Donaldson
  •  Brand Manager – Jane Slattery
  •  Assistant Brand Manager – Scott Tabe-Lewis

Production: GoodOil Films

  •  Director – Michael Spiccia
  •  Producer – Juliet Bishop/Matt Long

Editing: The Butchery

  •  Jack Hutchings

Post: Fin Design

Creative: Droga 5 Sydney

  •  Creative Chairman – David Nobay
  •  Executive Creative Director – Duncan Marshall
  •  Creative Director – Cam Blackley
  •  Executive Planning Director – Sudeep Gohil
  •  Art Director – Kirsty Galmes
  •  Copywriter – Chris Berents
  •  Art Director – Simon Cox
  •  Art Director – Rosita Rawnsley-Mason
  •  Head of Client Business – Jamie Clift
  •  Business Director – Esther Knox
  •  Business Manager – Angus Ingham
  •  Planner – Toby Harrison
  •  Producer – Paul Johnston

Media: MediaCom

  •  Group Director – Shaun Briggs
  •  Client Communications Manager – Michael Bradley
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