Crown Group, Bing Lee and Constellation Brands all appoint Dialogue PR

Dialogue PR has been appointed across three new accounts, including electrical and appliance retailer Bing Lee, Crown Group and alcoholic beverage producer Constellation Brands.

The agency will take on PR, influencer strategy, content development for Bing Lee and support its sponsorship platforms, with the goal to drive SEO and in-store traffic during key sales periods.

Bing Lee has assigned its public relations to Dialogue PR

Constellation Brands builds out Dialogue PR’s wine and spirit portfolio, which also consists of Cape Mentelle and Accolade Wines.

The agency is working on a retainer and project basis for the group with wine brands State Of Light, Round Theory, Crafters Union and Robert Mondavi, and spirit label Svedka. Dialogue PR’s remit includes PR and communication strategy, content development, media relations, social media management and website development as well as supporting the in-house marketing team.

Constellation Brands’ range of beverages

For Crown Group, Dialogue PR has been assigned the public relations and content marketing for three of its hotels in Sydney’s central business district, Green Square and Parramatta.

The Crown Group has appointed the agency

Kate Bradley, agency founder and managing director, said of the appointments: “We are delighted to be working with these leading brands and successfully pivoting in the midst of COVID. These companies are leaders in their respective fields, and we are delighted to welcome them into the Dialogue family.

“We are looking forward to using our expertise to deliver solid ROI against campaign deliverables and strengthen their brands among customers and other stakeholders.”


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