Crown Perth and RAC Arena enters multi-year partnership

Crown Perth has become RAC Arena’s “first Integrated Hotel and Resort partner”.

The announcement:

RAC Arena, managed by ASM Global, is thrilled to announce Crown Perth as the venue’s first Integrated Hotel and Resort partner.

As part of the multi-year agreement which runs through to 2027, the prominent entertainment destination will hold the naming rights for the arena’s newest premium offering, now known as Crown Concert Club. The partnership will also see the two brands working together to deliver unique and elevated experiences for members and guests of both the RAC Arena and Crown.

The Concert Club launched in November 2022, and allows guests to network in style with an all-inclusive stand-up cocktail menu designed in collaboration with RAC Arena’s award-winning culinary team led by executive chef Paul Beard, Stephen Clarke (formerly of Clarke’s of North Beach), and renowned sommelier Emma Farrelly.

RAC Arena’s general manager, Michael Scott, explains, “We believe pairing this new standard for corporate hospitality with Perth’s premium entertainment precinct is a match made in heaven.”

“Since opening their doors in the 80’s, Crown Perth has been synonymous with providing the WA community with elevated experiences, and we look forward to what we can cook up together.”

Crown Perth CEO David Tsai said the deal will bring elevated experiences to Concert Club and Crown members alike.

“This partnership symbolises our shared commitment to delivering incredible experiences to the community.

RAC Arena and Crown Perth joining forces on this partnership underlines our role in delivering world-class entertainment, setting the stage for unforgettable moments and memories to be made in our vibrant city.”

Source: RAC Arena


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