Crownbet recruits Ricky Ponting to star in latest CrownBet ad
Crownbet has released the latest ad in its ‘if I were a betting man’ campaign with Australian cricketer Ricky Ponting featuring alongside actress Nicki Whelan
Building on its previous ‘Better Way to Wager’ ad – which starred Whelan – the Ponting and the Australian expat actress show the features of Crownbet’s app and service.
Whelan explains to Ponting it is her line as Ponting is already “a betting man”.
The ad features the same scenes as the original ‘Better Way to Wager’ ad but this time both celebrities are featured.
The Monkeys Melbourne landed the Crownbet account in August as its second client.
Since launching in Melbourne, The Monkeys hired the former chief creative officer at Clemenger BBDO, Ant Keogh as its chief creative officer.
The creative agency also landed a place on the Australia Post roster in September.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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