‘What’s a lady like me doing in an ad like this?’ The Monkeys release first work for CrownBet
The Monkeys has launched its first work for Crownbet promoting the betting service as a ‘Better Way to Wager’, following the agency winning the gaming platform’s account in August.
Australian actress Nicki Whelan stars in the 45 second ad opening with: “If I were a betting man, I bet I would know what you’re thinking – what’s a lady like me doing in an ad like this?”
Whelan appears as Crownbet’s new “spokesman” as she talks about getting better odds, earning rewards points and tickets to sporting games.
Seen it more than a few times now – STILL don’t get it. Looks like last throw of the dice (and a poor one at that) before they consign this category to places like smokes went before it….
It is not very good. Not sure what it is actually saying. And seems to be using gender as a gimmick. Average work but because it comes from the Monkeys people might think it’s good. It’s not
Your perspective is absolute garbage, I hope you don’t think yourself to be ‘a professional’ in this space.
It’s an original and very entertaining branding concept that clearly sticks.
this is their third brand tagline in less than 2 years… suggests something in marketing is a wee bit rudderless….?
does anyone why the video isn’t now available to watch online anywhere?