‘What’s a lady like me doing in an ad like this?’ The Monkeys release first work for CrownBet

The Monkeys has launched its first work for Crownbet promoting the betting service as a ‘Better Way to Wager’, following the agency winning the gaming platform’s account in August.

Australian actress Nicki Whelan stars in the 45 second ad opening with: “If I were a betting man, I bet I would know what you’re thinking – what’s a lady like me doing in an ad like this?”

Whelan appears as Crownbet’s new “spokesman” as she talks about getting better odds, earning rewards points and tickets to sporting games.

Ed Owens, CrownBet chief marketing officer, said in a statement: “CrownBet is setting a new tone and standard in Australian betting and we are ultimately passionate about giving our customers a better way to wager. We hope this campaign will get the whole country excited about a more premium punting experience.”


  • Client: CrownBet
  • CMO: Ed Owens
  • Head of Offline Marketing: Anna Cahill
  • Brand Marketing Manager: Carina Healy
  • Agency: The Monkeys
  • CEO / Founder: Mark Green
  • Managing Director: Matt Michael
  • Creative Director: Grant Rutherford
  • Copywriter: Tim Pashen
  • Art Director: Scott Zuliani
  • Creative: Hugh Gurney
  • Creative: Chelsea Parks
  • Head of Broadcast: Thea Carone
  • Senior Broadcast Producer: Christina Wilmot
  • Senior Integrated Producer: Sally Lankshear
  • Executive Planning Director / Partner: Fabio Buresti
  • Strategic Planner: Charlotte Marshall
  • Digital Planner: Tim Smith
  • Business Director: Kat Kelly
  • Senior Content Director: Rebecca Tearle
  • Content Director: Veronique Proulx
  • Senior Content Manager: Demi Nielsen
  • Media Agency: Twenty3
  • Managing Director: Michael Leeds
  • Account Director: Maurice Smarrelli
  • Account Manager: Michelle Hartley
  • Production Company: Finch
  • Director: Ben Gregor
  • Executive Producer: Corey Esse
  • Producer: Catherine Anderson
  • DOP: Crighton Bone
  • Editor: Brendan Jenkins
  • Post Producer: Kent Boswell
  • Head of VFX: Andy Timms
  • VFX: Finch VFX
  • Colourist: Scott Maclean
  • Production Designer: Nicki Gardiner
  • Sound: Song Zu
  • Music: Ramesh Sathiah
  • Sound Design: Simon Kane
  • Casting: Peta Einberg
  • Photography:
  • Photographer: Chris Budgeon
  • Executive Producer: Adrian Appel

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