Crowne Plaza Hotels likens business travellers to athletes in push for corporate market

Crowne Plaza Hotels and Resorts is attempting to increase its number of business travellers with a campaign which uses sporting analogies to promote its services.

The hotel chain, part of InterContinental Hotels, will compare business travellers to athletes by stressing how Crowne supports them during the day – “from starting the game to recharging after the game”.

The marketing drive, called ‘Business is a game. Play to win’ , features digital and out of home channels and will run until December.