Vice cashes in on ‘total lack of trust’ in traditional media, global GM claims
The rise of online independent publishers has coincided with a loss of trust in traditional media companies who the public feel are either owned or bullied by Governments, according to the global general manager of youth media brand Vice.
Hosi Simon, who at the weekend confirmed the launch of Vice News in Australia and the expansion of its local team from 40 to 70 by the end of next year, described the media crisis as “acute”, with their future further complicated by the “liberation of information”.
“Out of this liberation a lot of media alternatives have shown up,” he said.
Simon also told marketers they have huge opportunities as everything in the media landscape is “broken down and reinvented”.
Talking about “finely tuned bullshit detector”. Nice try Mr Simon.
Because News Corp as an investor = trust.
And that’s the traditional media that owns a fat slice of VICE.
i don’t mind VICE but this guy lost me when he started talking about bullshit detectors, as if you don’t need one yourself when watching their programs. in 5 years vice will very likely be indistinguishable from the “traditional media” they are positioning themselves against, especially if they keep talking about perfect marketing and branded content and “value-adds” and “disruption,” literally the exact same jargon used by every business wonk and wantrepeneur.