Cruise Line Industry Association Australasia appoints Primary Communications to PR account

Cruise Line Industry Association Australasia has appointed Primary Communications to its public relations account.

The appointment will see the agency deliver integrated public relations to help raise brand and industry awareness.

Joel Katz and Chris Hall

Joel Katz, CLIA managing director, said in a statement: “We’ve had a wonderful long-standing relationship with MG Media, but with their principal’s retirement we had to find a new agency. After a competitive pitch, we chose Primary to take us forward.”

Chris Hall, CEO at Primary Communications, said in a statement: “With strong growth in both the domestic and international market, and over one million Australians and New Zealanders cruising annually, we are really looking forward to building CLIA’s reputation and influence within Australasia.”


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