m2m Sydney hires Bohemia’s strategy director Sean Richardson

Media agency m2m has appointed Sean Richardson as Sydney’s head of strategy.

Richardson joins m2m from Bohemia Group where he was strategy director for just over one year. He is replacing Graeme Wood, who left m2m in February earlier this year to join Starcom as national strategy director.

Richardson started his role this month

Vodafone, Lion, Nestle, Twentieth Century Fox and Kia are all clients Richardson has worked with in the past.

Richardson, who has also worked for Initiative as a strategy director, said in a statement: “Being part of the Omnicom Group we have access to all the benefits of scale – diversity of talent, skills and technology – whilst m2m are of a size which allows us to be a tight-knit bunch with great culture and a good vibe.”

Wendy Gower, managing director of m2m Sydney, said: “Sean is highly respected within the marketplace and joins m2m with a great track record of success. We are thrilled to have him join the agency.  We are very much looking forward to him getting under the skin of the great brands we have in the agency and making a discernible difference to business outcomes for our clients.”


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