News

Cruise line takes focus away from ships in global brand campaign

Upmarket cruise line, Seabourn, has launched a global brand campaign with the company putting the focus on destinations and experiences, rather than its ships.

The campaign, ‘Extraordinary Worlds’, uses a split screen to showcase its ports of call and the onboard services and product.

US brand agency Figliulo & Partners is behind the work with the integrated campaign featuring video, print, mobile, digital display and social in the “world’s most prestigious publications”.

“We wanted to inject a very high level of emotion, taking it beyond talking about ships and communicating how it feels to sail the world at the highest level of luxury,” Figliulo & Partners founder and CEO Mark Figliulo said.

The imagery is also designed to appeal to people who have previously rejected a cruise holiday.

“The ‘Extraordinary Worlds’ campaign is all-encompassing, telling the story of Seabourn by showcasing the range of our once-in- a-lifetime destinations along with our highly personalised service, impeccable cuisine and distinctive all-inclusive environment,” Seabourn President Richard Meadows said.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.