SMI set to include magazine digital ad revenues for first time
Advertising spend data will include magazine digital revenue for the first time when July’s figures are published, the Standard Media Index has said.
The SMI said the change will better reflect the “reality” that magazine publishers are pushing more into digital advertising.
It will give a more rounded picture of the magazine market, with July also the first time Pacific Magazine has sold its own digital advertising, after shifting its digital assets in-house from Yahoo7.
