SMI set to include magazine digital ad revenues for first time
Advertising spend data will include magazine digital revenue for the first time when July’s figures are published, the Standard Media Index has said.
The SMI said the change will better reflect the “reality” that magazine publishers are pushing more into digital advertising.
It will give a more rounded picture of the magazine market, with July also the first time Pacific Magazine has sold its own digital advertising, after shifting its digital assets in-house from Yahoo7.
Figures in the SMI data will split out print and digital revenue.
SMI Australia and New Zealand general manager Jane Schulze said it will enable direct comparisons to be made between all magazine publishers for the first time.
“SMI continually seeks to evolve its reporting in line with market changes and the magazine sector has for some time been moving more aggressively into the digital sphere,” she said. “The new customised SMI Magazine Report will now better reflect the reality that magazine publishers are monetising their content not just in print but also in the digital media.”
Magazine Networks executive director Mary Ann Azer said the addition of digital ad revenue recognies that it has become “an integral part of our industry”.
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digital advertising
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magazine advertising
Pacific Magazines
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Srandard Media Index
