CSU students win IAA Big Idea challenge with Coca-Cola sustainability project
Coca-Cola and the International Advertising Association (IAA) challenged university students from across the country to create an initiative to encourage more Australians to recycle using container deposit schemes.
And after multiple rounds of judging and live pitches, a team of students from Charles Sturt University (CSU) calling themselves ‘Kajulu Blue’ were announced as national champions.
The winning team
The runners up, Enigma and Kajulu White, were from the University of Canberra and CSU respectively.
