First Test between Australia and Pakistan averages 358,000 metro viewers for Seven

Seven’s Test cricket has begun, with the first match between Australia and Pakistan bringing an average of 358,000 metro viewers to the channel on Thursday afternoon across three sessions.

That’s down from an average of 414,333 last year in the test against India.

The most-watched session this year was the third with 474,000 metro viewers. Session one brought in 253,000 and session two, 347,000. Nationally, 719,000 watched session three, 511,000 session two and 380,000 session one.

Last year’s Test between Australia and India brought in 301,000 for session one, 398,000 for session two and 544,000 for session three.

A Seven spokesperson said the network was delighted by the result.

“It’s great to see Australians returning in droves this summer for Seven’s coverage of the cricket, with over 2.5m viewers tuning in across the first day of the first test. We can’t wait to bring Australians more of their favourite summer sport as the season rolls on.”

Seven’s cricket agreement, which came into play last year, doesn’t hand the network exclusive coverage. On Foxtel, 174,000, 133,000 and 95,000 were the averages for the three sessions.

The honours were split between Seven and Nine last night, with Nine winning the primary channel battle with 19.5% to Seven’s 18.5%. With the addition of multi-channels, however, Seven snuck ahead with a network share of 30.3% to Nine’s 29.4%.

ABC secured 10.8% and 15.8%, while Ten managed 10.0% and 17.1%. Seven had the most popular multi-channel with 7Mate holding 5.0%.

Seven’s AFL panel show The Front Bar aired a cricket special to tie in with the Test, seeing hosts Mick Molloy, Sam Pang and Andy Maher turn their attentions to the summer sport. 391,000 metro viewers tuned in for the episode and 572,000 nationally.

In the key advertising demographics of 16-39, 18-49 and 25-54, it was a mixed bag. Seven News took top of the 16-39s, and was the most-watched program overall for the evening with 877,000 metro viewers. Jamie Oliver’s The Naked Chef Bares All on Ten was the most-watched by the 18-49s, as well as delivering 442,000 metro viewers overall. And in the 25-54s it was Nine News that topped, alongside bringing in 828,000 metro viewers.

Nine was the most-watched channel by metro audiences in the 25-54 demographic, holding a 19.3% share, while Seven held the top spot with the metro audiences 16-39 (18.4%).

The next episode of David Attenborough’s Seven Worlds One Planet, which focused on South America, delivered 595,000 metro viewers. Wednesday night’s Australia episode has so far been the best performer with 772,000 metro viewers tuning in for the locally-focused program.

Ten’s Pilot Week commission Trial By Kyle slipped to 229,000 metro viewers, its lowest to date after premiering to 363,000 four weeks ago.


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