CUA appoints Richards Rose to execute rebrand to Great Southern Bank

March 25, 2021 3:03

Credit Union Australia (CUA) has appointed Richards Rose to conduct its rebrand to Great Southern Bank.

Last month, the business announced it would ditch its credit union branding after 75 years because research suggested nearly half of Australians did not know what a credit union does.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

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CUA appoints Richards Rose to execute rebrand to Great Southern Bank

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