CUB marketing boss Andy Gibson resigns
The marketing chief of Carlton & United Breweries Andy Gibson has resigned to take a big job in the UK at Bacardi.
Gibson leaves the company in April to take on the role of CMO and president of Bacardi Global Brands based in London, bringing to an end 15 months with CUB.
He joined CUB after a 12-year stint with Diageo.
Ari Mervis, CUB’s CEO, said in a statement: “While it is a loss for us at Carlton & United Breweries, it is a great opportunity for Andy. It has long been an aspiration of his to head up the marketing function for a global alcohol company.”
He added: “Andy has driven a complete brand and marketing review. It has been a comprehensive process using the SABMiller systems and processes. No doubt, the standout result has been the turnaround of our largest brand, Victoria Bitter, from ten years of decline.”
A replacement for Gibson has yet to be made.
Can he have a chat with the powers to be in Europe and ask them to import the proper beer, instead of using CUB brewed swill “under license” here in Oz?
Australian Peroni = Fosters in disguise etc
Good luck all the same.
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@ Beer drinker! Totally agree… And if you are going to produce the putrid swill here in Australia to save $$$$ at least have the decency to cut the price of a case….
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@(German) Beck’s lover
There certainly appears to be growing disdain around the locally brewed versions of international lagers.
I was at a bbq, drinking Peroni’s and then somebody brought in a case of imported Peroni’s (I thought I had been drinking imported Peroni’s), however when I tasted an (actual) imported Peroni; lets just say I did not go back to the local swill again that arvo… If I wanted to drink Fosters, I would buy Fosters!!
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Good luck Andy. Great gig but great loss to Aussie grog marketing 🙁
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Yo all you supposed international beer aficionados, that international beer that you love the taste of is actually out of date, near off beer. Beer is a food and thus best consumed fresh. The locally brewed products such as Peroni are produced to the same recipe, and quality standards as the international brewer. What you claim is the real taste, is more so cheap, close to date beer that has spent a few weeks or months sitting on a ship in the heat, and then you have bought on the cheap from a dodgy retailer. As they say, if it sounds too good to be true (ie under $50), it probably is.
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@ Beer amateurs… I certainly don’t call myself an aficionado, no, but I know what I like. German Becks tastes infinitely different and better to the locally produced version. And why? Different water, different hops, different barley etc. As any home brewer will tell you, many beers improve in the bottle (Guiness a case in point) and pretty much any beer (not contaminated by heat or sunlight) will be fine for 3-6 months once bottled (or per the use-by on the carton). This idea that a beer needs to be ‘fresh’ is a nonsense. That’s the claim of Australian brewers so they can speed-up the brewing process with shitloads of chemicals (see painful hangover the next day). But again, I reiterate, I’m no aficionado….
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Sorry @German(Becks), it all makes sense now. You’re a home brewer, or at least you take your advise from these qualified brewers. Maybe google some fresh beer research coming out of the science field at the moment and you may increase your learning… Might want to also search your facts about chemicals and hangovers. Seems you believe every conspiracy theory out there, but hey, if this the beer you like, just enjoy it. No need to question and sledge established big brands on the way. Just makes you look like a bitter fool (pun intended)
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local peroni is almost undrinkable. glad to hear some people actually agree!
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@ Beer amateurs (comment 5)
I would place a large bet that you are associated with SAB Miller in some way, shape or form. Either at one of their brands or agency side.
Crap grade, chlorinated Australian water, which is used in Coca Cola production, goes into Peroni and Grolsch, brewed here in Australia = it doesn’t matter if you use the same hops, recipe, ingredients, if the water is sh1te.
It is debatable whether the brewing processes are the same though and I would bet that they are not. (Corners are probably being cut over here.)
As for out of date beer, don’t be so ridiculous! I often purchase awesome imported varieties of beer, which are way within their best before and they taste great!
You sound like a corporate spinner to me.
Just fess up and admit that you are working for a massive corporate who mass market their brands, banking on materialistic numbskulls to consume their sub standard products. Peroni’s brand is being murdered in Australia. The locally manufactured swill is the problem.
The great thing with social media, is that we can point it out.
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@ Beer amateurs. Save for petty name calling, the general consensus is that a beer needs a month to brew, most domestic lagers (VB et al) are done in a week. How? The brewers use a chemical that fucks about with the enzymes. Hence why you crack a VB it’s always heady, fizzy and frothy…. It’s also the reason you have a splitting headache the following morning.
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@(German) Beck’s lover
Very well put and you are 100% correct. Quick brewing processes, with chemicals produce hangover causing beers. Again, these international beers beers brewed under licence are not good enough. It might not be chemicals, it might be something under handed that is stuffing up the end result.
If in doubt drink imported German beer, brewed in accordance with German Purity Law.
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Or of course drink an awesome local beer brewed by a micro brewery. 4 Pines is great!
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