CUB’s Paul Murphy joins Cummins & Partners as head of media

Carlton & United Breweries’ national media manager Paul Murphy has exited the company to join full service agency Cummins & Partners as its head of media.

Murphy’s appointment comes seven months after Cummins & Partners’ chief media officer James Greet departed.

Murphy joins Cummins & Partners from CUB

Before working at CUB, Murphy was a client lead at Mindshare for three years. He has also had stints at OMD, KWP! and Motivator.

“I admire their entrepreneurial spirit and creativity, particularly the way it has been leveraged into the media space,” Murphy said in a statement.

“The opportunity for an independent agency in Australia has never been greater, particularly one that excels across all industry offerings to deliver solutions tailored to a client’s best interests.”

Chris Jeffares, CEO of Cummins & Partners, said Murphy is a “triple threat”.

“When looking to find the right candidate for our media lead we were impressed by his entrepreneurial spirit, creative sensibilities, passion and desire for change in the media industry.

“Paul is a great guy and will be a wonderful addition to both our business and our culture.”



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