Cuddle Kylie? Not really
And today’s press release with the most tenuous celebrity link?
LIVE WITH KYLIE MINOGUE’S LION CUB IN SOUTH AFRICA
Getting a cuddle from Kylie Minogue has never been easier, thanks to volunteer travel specialist i-to-i.
Kylie fans and lion lovers alike can spend up to four weeks volunteering in South Africa, looking after “Kylie cub” – the baby lion made famous after being adopted by the Pop Princess last week.
Based at the very same lion park near Johannesburg, travellers can tread in Kylie’s footsteps at the Live with Lion Cubs in South Africa project for between two and four weeks.
Priced from $2959 per person, this once-in-a-lifetime experience includes airport pickup, chalet accommodation, all meals prepared daily, in-country support and 24/7 emergency support.
Volunteers will help to raise the cubs – bottle feeding and caring for them – along with making sure that all the other wildlife and facilities at the reserve are looked after and maintained.
The centre is currently home to over 50 lions and is heavily involved in lion research, breeding and conservation.
WTF? How does the first par relate in any way to the rest of the release? If the lion was named Kylie Minogue, and people on the trip got to cuddle the lion, then maybe. But as it stands it makes no sense whatsoever!
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https://www.youtube.com/watch?v=7P_Ergd930U
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Okay, let’s give it a go. A friday afternoon truth test!
Product truth: Great holiday – probably only do it only once in a life time, if at all.
Human truth: Everyone wants a cuddle from Kylie; everyone loves a lion cub.
Brand truth: Hmmm. Nothing.
PR truth: This was probably sent to your sister publication, travel site, thumbrella; they weren’t expecting this sort of scrutiny.
So, Professor Mumbo, is that the truth?
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