Cuddle Kylie? Not really

July 21, 2011 1:11

And today’s press release with the most tenuous celebrity link?

LIVE WITH KYLIE MINOGUE’S LION CUB IN SOUTH AFRICA

Getting a cuddle from Kylie Minogue has never been easier, thanks to volunteer travel specialist i-to-i.

Kylie fans and lion lovers alike can spend up to four weeks volunteering in South Africa, looking after “Kylie cub” – the baby lion made famous after being adopted by the Pop Princess last week.

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Topics

Kylie Minogue PR public relations

3 COMMENTS

JHG 21 Jul 11

WTF? How does the first par relate in any way to the rest of the release? If the lion was named Kylie Minogue, and people on the trip got to cuddle the lion, then maybe. But as it stands it makes no sense whatsoever!

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ned 21 Jul 11

https://www.youtube.com/watch?v=7P_Ergd930U

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Struth! 22 Jul 11

Okay, let’s give it a go. A friday afternoon truth test!

Product truth: Great holiday – probably only do it only once in a life time, if at all.

Human truth: Everyone wants a cuddle from Kylie; everyone loves a lion cub.

Brand truth: Hmmm. Nothing.

PR truth: This was probably sent to your sister publication, travel site, thumbrella; they weren’t expecting this sort of scrutiny.

So, Professor Mumbo, is that the truth?

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