Cudo claims audience lead over Spreets is battle of the group buying sites

NineMSN’s group buying site Cudo has followed Yahoo!7’s $40m acquisition of rival site Spreets yesterday by releasing data suggesting it is reaching the biggest Australian audiences.

According to the Cudo data, sourced from the Nielsen NetView panel, Cudo has raced into the lead thanks to its exposure on NineMSN and publicity via the Nine Network and ACP which are all part of the Nine Entertainment media group.

According to the Nielsen numbers for December, Cudo reached a unique audience of 788,000 and delivered 10.135m page impressions.

Spreets was second with a unique audience of 500,000.


Source: Cudo / Nielsen NetView

Meanwhile, a graph of the sites’ audiences across 2010 demonstrates the explosive growth of group buying sites, with the lead changing hands across the year. Cudo’s growth has been the steepest, although Spreets is likely to see another jump with the resources of Yahoo!7 behind it.

Source: Cudo / Nielsen NetView

In a press release, Cudo CEO Billy Tucker said: “We’re thrilled that we have so quickly established Cudo as Australia’s number one group buying site. The phenomenal growth we’ve experienced is testament to the fantastic Cudo deals we work closely with our merchants to provide; the ability to present a uniquely national offering with tailored deals in six key markets; and the power of Nine Entertainment Co. marketing platforms which give us a unique and distinct advantage.”

Yesterday’s press conference to announce the Spreets – Yahoo!7 deal saw claims from that site to have “an unbeatable lead”.

Meanwhile, the Amazon-backed Living Social, which launched in Australia late last year, hit a major milestone in the US yesterday – selling more than 1m heavily discounted Amazon giftcards in less than 24 hours.


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