Cummins & Partners appoints Jeff Malone as chief strategy officer
The first piece in a string of soon-to-be-announced senior appointments has been confirmed at Cummins & Partners.
Jeff Malone, formerly in creative strategy client-side at Lion, along with a CV of agency roles in DDB, Mullen Lowe, TBWA and Ogilvy is the independent agency’s new chief strategy officer, effective immediately.
Cummins & Partners chief strategy officer, Jeff Malone (pictured)
In November last year, Kirsty Muddle announced her departure from Cummins & Partners after 11 years at the agency, having been appointed as Dentsu’s CEO in September.
Sean Cummins, CCO, commented: “This is the first senior hire I’ve personally done in the agency for a decade. I was blessed to have partners with me for a 10 years and now I had a chance to choose people I feel understand where the ‘new advertising’ is going.”
He added: “When my interview conversation with Malone changed from where he worked to the sociological theories of Durkheim and Jung. I thought I could impress him with my fancy education. But he was just so grounded he indulged me and then proceeded to show his breathtaking common-sense and grasp on consumer behaviour and the role brands need to play in their lives. With Malone and the strategy team he is assembling we have more piercing insights to work with creatively than ever before.”
Malone said of his appointment: “As someone who has admired Cummins & Partners for years, I jumped at the chance to be a part of such a great agency and to help shape the offering and culture as the shop kicks off its second decade. Bullshit aside this is a great group of people eager to shake things up. And it’s exciting”.
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