Cummins & Partners becomes Red Cross Blood Service’s media agency of record

Cummins & Partners has won the media account for the Australian Red Cross Blood Service.

The agency already holds the creative account and in March created a campaign which gave an answer to the question posed by Douglas Adam in his novel series, The Hitchhiker’s Guide to the Galaxy, why 42 is “the answer to the great question of life, the universe and everything”.

Australian Red Cross Blood Service has appointed Cummins & Partners to its media account