Cummins & Partners becomes Red Cross Blood Service’s media agency of record

Cummins & Partners has won the media account for the Australian Red Cross Blood Service.

The agency already holds the creative account and in March created a campaign which gave an answer to the question posed by Douglas Adam in his novel series, The Hitchhiker’s Guide to the Galaxy, why 42 is “the answer to the great question of life, the universe and everything”.

Australian Red Cross Blood Service has appointed Cummins & Partners to its media account

Samantha Bartlett, marketing director at Australian Red Cross Blood Service, said n a statement: “In a tightly fought contest, Cummins&Partners showed their passion for our business, coupled with outstanding media and marketing acumen.

“We have had a 6-month informal relationship with their media team, giving us the opportunity to appreciate the benefits of a full service offering.”

Chris Jeffares, CEO at Cummins & Partners, added: “In the dynamic world of agency models, we feel this is a great acknowledgement that the relationship between creative and media is getting ever closer. We enjoyed the process as it has allowed us to showcase the advancements in the creative: media model.”

Cummins & Partners’ clients include: T2, Specsavers, Jeep, Fiat, Bendigo Bank and University of Tasmania.


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