Cummins & Partners reveal why the answer to life is 42 in Australian Red Cross blood campaign
Cummins&Partners has created an answer to the question posed by Douglas Adam in his novel series, The Hitchhiker’s Guide to the Galaxy, why 42 is “the answer to the great question of life, the universe and everything”.
In a campaign for the Australian Red Cross blood service, Cummins&Partners created a television commercial featuring a dad reading The Hitchhiker’s Guide to the Galaxy’s to his sick son, who dreams about a 42 celebration day only to ask the question “but 42 what?”.
This is sublime
I’ll raise a pan galactic gargle blaster to that…
If we are so starved of decent work here in Aus that we think this is great, then that’s a crying shame.
This is excellent. Such great work.
Well done C&P.