Cummins & Partners hires IPG Mediabrands data and tech talent

Andy Copeland has been hired by Cummins & Partners as its new chief data and technology officer from IPG Mediabrands’ agency Reprise.

Copeland leaves the agency after four years, where he was head of e-commerce.

Cummins & Partners said that Copeland’s hire will compliment the agency’s “decade long integrated offering of creative and media”, and this comes after investing heavily into its media and data capabilities.

Andy Copeland

It said that its own trade desk, DMP and media billings are in excess of $50 million a year.

Copeland said that he was impressed by the depth of the agency’s capabilities, and that an integrated approach to creative, media, data and technology provides a “genuinely connected perspective into their dealings with clients”.

“I’ve always thought of data and technology as invisible enablers of more meaningful brand storytelling and consumer connection. Creative, delivered through media, is ultimately the lens through which a consumer views a brand and I’m excited about integrating consumer-led data and technology thinking into Cummins & Partners’ already impressive creative and media capabilities.”

CEO of the agency, Sean Cummins, said: “With all the sophistication in marketing today, we hope to bring a level of simplicity to our clients by providing a connected and integrated view of the world. With e-commerce growing at an accelerated rate, this was a natural extension to our business. We are thrilled to welcome Andy on board.”

Sean Cummins

Last month, the agency hired another former IPG Mediabrands talent, Meredith Ansoul, who joined from Vodafone to take up the role of head of media, along with six other hires.

Reprise said that there is no announcement at present regarding Copeland’s replacement.


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