Cummins & Partners hires Matt Rose to lead Bendigo Bank and Energy Australia accounts

Cummins & Partners Melbourne has appointed Matt Rose as the group account director on both the Bendigo Bank and Energy Australia account.

The announcement:

Cummins& Partners have added to their senior leadership ranks luring Matt Rose to lead their Energy Australia and Bendigo Bank businesses. Rose has a wealth of experience in both multinational and start-up worlds, previously working at agencies including a ten-year stint at Ogilvy Melbourne, Zoo Group, MEXT and Interbrand.

He brings strong category experience on the customer-champion Red Energy and ran the AAMI business in the celebrated ‘Rhonda and Katut” era.

Chris Jeffares, CEO at Cummins& Partners said “Matt has a great passion for our industry which is infectious. He has helped big clients tackle big problems and we are honoured to have him join us.”

Matt has also had a real focus on contributing to the industry including lecturing stints at Monash University and Adschool.

Matt Rose said “I am delighted to join Cummins& Partners. The opportunity presents a brilliant chance to continue to lead, learn and grow. I love private enterprise and helping build businesses, so the opportunity to work with one of Australia’s leading independent agencies and partnering with the likes of Sean, Katie, Tom and CJ was too good to pass up. I’m looking forward to working with this super talented team to further grow the agency to be the most creative and effective in town”.

Katie Firth, Client Services Director added, “Matt’s background and track record in services marketing is super impressive and we can’t wait to see the value he’ll add to our clients’ businesses. He helps to further bolster the talented bunch of people we have here in the agency”.


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