Cummins & Partners wins HBF’s creative account
Cummins & Partners has won HBF’s creative account following a competitive pitch process, Mumbrella understands.
Since starting the pitch process, The Works created a new ad for HBF in May, featuring brand ambassador and Paralympian Brant Garvey.
Mumbrella understands The Works was involved in the pitch process.
Cummins & Partners and HBF declined to comment.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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C&P Sydney take a bow!
So thrilled to hear this news. A great independent agency amongst the overhyped. Continue to defy!
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I thought The Works won???
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Fake news
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Why do we keep doing this WA??? Cringe.
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