HBF insurance to review creative account after six years with Marketforce

Perth-based health insurance company HBF is reviewing its creative agency arrangement, with the brand looking to examine what is required of a creative partner in the current media landscape.

Marketforce is the incumbent agency on the account and has worked with the brand for six years, with its latest campaign echoing another brand slogan’s, ‘Are you with HBF?’.

Mumbrella understands the decision to review agencies was born out of the changes in the media landscape and the changing nature of what is required of a creative partner as opposed to a decision to change agencies.

Marketforce has been invited to participate in the process.

A decision is expected to be made next month.


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