Cummins & Partners wins Simplot brand John West from BWM Dentsu

Cummins & Partners has picked up Simplot’s John West brand from BWM Dentsu after a competitive pitch at the end of last year.

The announcement:

 Cummins&Partners has been appointed by Simplot Australia as agency of record for the John West brand.

The win comes following a competitive pitch late last year, and means that Cummins&Partners will have responsibility for all communications for the iconic seafood brand effective immediately.

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