Cummins & Partners wins Simplot brand John West from BWM Dentsu

Cummins & Partners has picked up Simplot’s John West brand from BWM Dentsu after a competitive pitch at the end of last year.

The announcement:

 Cummins&Partners has been appointed by Simplot Australia as agency of record for the John West brand.

The win comes following a competitive pitch late last year, and means that Cummins&Partners will have responsibility for all communications for the iconic seafood brand effective immediately.

Tom Ward, Managing Director of C&P Melbourne, said: “We’re delighted to welcome Simplot Australia to the family here at C&P, and to be working on a brand as famous and beloved as John West – we’re looking forward to doing great work together in 2016.”

Fiona Allen, Chief Marketing and Digital Officer at Simplot Australia, commented, “Throughout the pitch process, we were impressed by Cummins&Partners’ insight, energy and their progressive approach to solving our brand challenges. We’re looking forward to working with them to further cement John West’s position in the Australian market as ‘The Best’”.

Source: Cummins & Partners press release