Cummins & Partners wins the creative account for Sapporo Australia

Cummins & Partners has been appointed the strategic and creative partner for beer brand Sapporo, following a competitive pitch.

The agency has been tasked with relaunching the Sapporo brand and livery in Australia later this year.

Cummins & Partners will be relaunching the Sapporo brand

The new account follows Cummins & Partners retaining the creative account for Fiat Chrysler Automobiles in March.

Cummins & Partners CEO, Chris Jeffares, said: “It is always an honour to work with iconic brands and Sapporo is just that, a contemporary brand with a rich heritage and an unerring passion for quality. We’re absolutely delighted to be working with them and bringing the new Sapporo work to life.”

Sapporo is licensed and manufactured by Coopers Brewery in Australia.

Cam Pearce, national sales and marketing director for both Coopers and Premium Beverages, said it was an exciting time for the business.

“The insights and creative approach that Cummins & Partners has provided to date has been invaluable and we look forward to seeing our very distinctive campaign come to life later in this year,” Pearce said.


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