Cummins Ross wins Australian Office’s Reflex account

Independent creative agency Cummins Ross has won Australian Office’s Reflex account.

The announcement:

Australian Office has appointed independent agency CumminsRoss as a first step in a new era for the Reflex brand. This comes after the announcement of their $90m investment in Australia’s only premium white paper recycling facility at Australian Paper’s Maryvale mill.

“We’re extremely excited to be moving into a new era for the Reflex brand with CumminsRoss’ said Martin Rodger, General Manager – Marketing at Australian Paper. “They will work closely with us as we launch our new strategy for Reflex which leverages our environmental leadership by taking recycled to a much broader customer base over the next two years’ added Rodger.

CumminsRoss are delighted to add Australian Office, which has a diverse portfolio of products and leading brands including include Reflex, Optix, Australian, Tudor, Olympic and Queen’s Slipper playing cards.

CumminsRoss Managing Director Chris Jeffares said “Reflex is an amazing brand and we are honoured by the win. Their new focus on recycled product is a great story not just for the brand and consumers, but also Australian manufacturing.”

Source: Cummins Ross press release.


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