Cure Brain Cancer foundation aims to raise awareness of fatality rates amongst children with new campaign

Cure Brain Cancer Foundation has unveiled a campaign aimed at driving fundraising efforts and raising awareness of brain cancer fatality rates amongst children.

Created by Tongue, the commercial features a child undergoing brain cancer, with the ending of the ad revealing the child is being operated upon by other children. A voiceover tells audiences “brain cancer kills more children than any other disease, don’t let them fight it alone, donate now”.

Associate Professor Charlio Teo, the neurosurgeon who founded the charity, said: “Brain cancer kills more children than any other disease, yet a staggering 90 per cent of Australians are completely unaware of this. Brain cancer is clearly not on the public’s radar and it’s time that changed. Through increased awareness and funding for research, we can improve survival rates and make a big difference to people diagnosed with this devastating disease.”

The ad is running across TV and in cinema and is supported with radio, print, digital and social.


  • Creative/digital: Tongue
  • PR: Edelman
  • Media: ZenithOptimedia

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