Curtin University tops the honours at AMI awards
The Australian Marketing Institute has selected the winners of its annual awards.
Curtin University’s ‘The Box’ campaign won the Marketing Program of the Year.
Nestle marketing boss Ian Alwill received the AMI’s Sir Charles McGrath Award in recognition of his long term service to marketing.
The Certified Practising Marketer of the Year Award was presented to Kenneth Roberts, founder of Forethought Research.
Well done to those involved…but its hilarious that the AMI still doesn’t focus on the results of these campaigns. Wow they are certainly pretty, but did they actually work???
Dan – I can say as proud winners of the internal campaign – “life beyond the laptop” that our entire campaign was about the results. We achieved a 2326% Return On Investment. I’d also like to highlight the fact that all the work was conceived, developed and executed in-house without the expense of an agency.
Last night was balls.
Dan – the FUIC campaign by AJF/National Foods also won gold and silver at the Effies. So sounds like that worked.
dan are you drunk? Look at the judging criteria.