Curtin University tops the honours at AMI awards

The Australian Marketing Institute has selected the winners of its annual awards.

Curtin University’s ‘The Box’ campaign won the Marketing Program of the Year.

Nestle marketing boss Ian Alwill received the AMI’s Sir Charles McGrath Award in recognition of his long term service to marketing.

The Certified Practising Marketer of the Year Award was presented to Kenneth Roberts, founder of Forethought Research.

The winners list:

01 Brand Extension

Farmers Union Iced Coffee: Brand Legend Gets FUIC’ed and Wins 9.5% Growth, AJF Partnership

02 Brand Revitalisation

Leading the Category into Premiumisation to Overcome the Rise of Private Label Commoditisation, La FAMIGLIA / Goodman Fielder

03 Consumer Insight

Thanks Mum, Colgate Palmolive and George Patterson Y&R

04 Corporate Social Responsibility

How a little ‘Hope, Love and Courage’ revitalised one of Australia’s longest standing charity fundraisers, phdcreative and DDB

05 Education

The Box, Curtin University

06 Experiential and Brand Experiences

Darwin – Mix It Up!, Tourism NT

07 Green Marketing

Townsville Queensland Solar City, Ergon Energy

08 Incentive Marketing

Europe. Almost as beautiful as the journey, Kaleidoscope Marketing and Emirates

09 Internal Marketing

CSC (Australia) FY10 Leave Competition: Life Beyond the Laptop, CSC

10 Loyalty Programs

Know Your IBM, CiEvents

11 Marketing Communications (Business to Business)

Overhead Powerlines Safety, Ergon Energy

12 Marketing Communications (Business to Consumer)

Picnic. It’s No Picnic, Kraft Foods

13 Multimedia and Interactive

Ask Richard, Naked Communications

14 New Brand

CLEM7. The tunnel that became a Brisbane icon, RiverCity Motorway

15 New Product/Service Launch

Nature’s Own Complete Sleep, Sanofi-aventis Consumer Healthcare

16 Relationship Marketing

Growing HCF’s member base through its members, HCF (The Hospitals Contribution Fund of Australia Limited)

17 Social Marketing

Anti Drug Driving 09/10, Motor Accident Commission

18 Sponsorship

Fantastic Noodles Surfing Sponsorship, Fantastic Snacks


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