Curtin University tops the honours at AMI awards
The Australian Marketing Institute has selected the winners of its annual awards.
Curtin University’s ‘The Box’ campaign won the Marketing Program of the Year.
Nestle marketing boss Ian Alwill received the AMI’s Sir Charles McGrath Award in recognition of his long term service to marketing.
The Certified Practising Marketer of the Year Award was presented to Kenneth Roberts, founder of Forethought Research.
The winners list:
01 Brand Extension
Farmers Union Iced Coffee: Brand Legend Gets FUIC’ed and Wins 9.5% Growth, AJF Partnership
02 Brand Revitalisation
Leading the Category into Premiumisation to Overcome the Rise of Private Label Commoditisation, La FAMIGLIA / Goodman Fielder
03 Consumer Insight
Thanks Mum, Colgate Palmolive and George Patterson Y&R
04 Corporate Social Responsibility
How a little ‘Hope, Love and Courage’ revitalised one of Australia’s longest standing charity fundraisers, phdcreative and DDB
05 Education
The Box, Curtin University
06 Experiential and Brand Experiences
Darwin – Mix It Up!, Tourism NT
07 Green Marketing
Townsville Queensland Solar City, Ergon Energy
08 Incentive Marketing
Europe. Almost as beautiful as the journey, Kaleidoscope Marketing and Emirates
09 Internal Marketing
CSC (Australia) FY10 Leave Competition: Life Beyond the Laptop, CSC
10 Loyalty Programs
Know Your IBM, CiEvents
11 Marketing Communications (Business to Business)
Overhead Powerlines Safety, Ergon Energy
12 Marketing Communications (Business to Consumer)
Picnic. It’s No Picnic, Kraft Foods
13 Multimedia and Interactive
Ask Richard, Naked Communications
14 New Brand
CLEM7. The tunnel that became a Brisbane icon, RiverCity Motorway
15 New Product/Service Launch
Nature’s Own Complete Sleep, Sanofi-aventis Consumer Healthcare
16 Relationship Marketing
Growing HCF’s member base through its members, HCF (The Hospitals Contribution Fund of Australia Limited)
17 Social Marketing
Anti Drug Driving 09/10, Motor Accident Commission
18 Sponsorship
Fantastic Noodles Surfing Sponsorship, Fantastic Snacks
Linkedin
Well done to those involved…but its hilarious that the AMI still doesn’t focus on the results of these campaigns. Wow they are certainly pretty, but did they actually work???
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Dan – I can say as proud winners of the internal campaign – “life beyond the laptop” that our entire campaign was about the results. We achieved a 2326% Return On Investment. I’d also like to highlight the fact that all the work was conceived, developed and executed in-house without the expense of an agency.
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Last night was balls.
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Dan – the FUIC campaign by AJF/National Foods also won gold and silver at the Effies. So sounds like that worked.
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dan are you drunk? Look at the judging criteria.
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