Customer experience company MoEngage expands into ANZ; secures MyDeal and Nova on client list
Customer engagement platform, MoEngage, has expanded its operations into Australia and New Zealand, with MyDeal and Nova Entertainment joining its client roster.
The company has appointed Michael Ricciardone as country manager for Australia and New Zealand – he joins from Quantcast, and previously held roles at Nine and News Corp.
“Businesses in Australia are looking for solutions that help lay the foundation for retaining customers & increasing lifetime value, particularly during this climate of rising customer acquisition costs & slowdown in consumer spending” said Ricciardone.
The platform uses AI-powered orchestration and optimisation engine, supporting finance, retail, media, and health enterprises to extract customer insights from data and shape personalised experience across channels.
Suhaib Anwar, head of growth and martech at MyDeal, said: “We believe that personalised engagement is not just a good-to-have; instead it is a necessity for any consumer business. Especially one that strives to provide quality products and an engaging customer experience.
“Following the same philosophy, we’ve partnered with MoEngage to implement strategies led by customer insights across our app and website.”
“With a local presence recently established in Australia, we’re excited to work with leaders in the online retail and audio entertainment space, helping them further strengthen their business. We look forward to providing all the support necessary to drive a personalised and seamless end-user experience,” said Saurabh Madan, vice president & general manager of SEA, ANZ and Japan, MoEngage.
MoEngage raised $77 million (A$121.25 million) Series E funding led by Goldman Sachs and B Capital this year in June.
Got a tip?
Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
Linkedin
Have your say