CX Lavender CEO says industry is too focused on ‘extraction of customer value’

Kalila Welch

December 9, 2022 10:13

“The market has been distracted by the customer marketing metrics rather than actual point, which is customer value creation,” said Adam Washington, speaking to Mumbrella about CX Lavender’s recent repositioning.

Washington took over the reigns of the agency from founder Will Lavender in August, taking on the newly created role of CEO just four months before CX Lavender celebrated its 25th anniversary.

Washington joined CX Lavender as the agency’s first CEO in August

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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