Cymbal Agency unveils new senior account manager
Brisbane-based agency Cymbal has named Christa Muller as senior account manager to lead organic social and influencer services.
The announcement:
Brisbane-based digital marketing agency Cymbal has announced the appointment of Christa Muller as senior account manager, stepping into a key leadership role across the agency’s organic social media and influencer marketing services.
Muller joins Cymbal following more than eight years in digital marketing and brand strategy, including the past three and a half years at brand & marketing agency, With Christie Serhan, bringing a wealth of experience leading multi-platform campaigns across the fashion, lifestyle, and property sectors. In her new role, she will lead content, influencer, and social media accounts spanning fashion, retail, beauty and lifestyle, including client mainstays like Chevron Renaissance and IDA+S Collection, and the newly onboarded Alcove Southport as part of Cymbal’s continued growth.
Her appointment comes as Cymbal experiences significant momentum, growing from a solo operation at its founding in September 2023 to a thriving four-person team in under two years.
Cymbal founder and director, Sarah Hall, says the agency’s growth has been fueled by strong client retention, impactful campaign results, and a growing reputation as a go-to partner for strategic yet creative social media marketing.
“This next chapter for Cymbal is all about doubling down on what we do best – strategic, creative, and results-driven social media,” said Sarah Hall.
“As our clients increasingly engage us across multiple services, Christa’s appointment brings senior oversight to the organic and influencer space, allowing us to continue scaling with purpose. Her leadership across key client accounts means we can keep growing across both paid and organic marketing in a sustainable, strategic way.”
Cymbal’s offering spans paid and organic social media, influencer marketing, content creation, and email marketing. As the digital landscape continues to shift, the agency has carved out a niche for its ability to blend data-driven decision-making with creatively led execution, a unique point of difference from performance-only agencies.
“When it comes to organic and paid marketing, creative has become one of the most powerful, if not the most powerful, drivers of success,” said Sarah Hall.
“With the rise of AI and changing platform algorithms, what matters most is the ability to create high-impact, platform-native content that’s guided by performance insights and actioned through creativity. Where traditional performance agencies stop at the data, we use it to inform and shape standout creative that actually moves the needle. Cymbal has become known for optimising in real time, without losing the creative spark.”
Founded in 2023, Cymbal is a Brisbane-based social-first agency helping fashion, lifestyle, and retail brands make noise online and drive real business impact. With clients across Australia and a growing team of marketers and creatives, Cymbal is redefining what a modern marketing agency looks like.
Source: Cymbal Agency
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