Dabble launches first major integrated campaign via DDB Melbourne

Kalila Welch

October 19, 2022 9:44

DDB Group Melbourne has launched the first major integrated campaign for wagering platform Dabble, welcoming a new brand spokesperson ‘Roger the Real Human’.

The campaign promotes Dabble’s immersive social betting experience, characterised by its ‘Copy Bet’ product, enabling customers to copy bets from other real humans.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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