Dr Mumbo

Dad Bods, do they sell? Clearly these two similar ads think they do…

Sitting down watching the telly, Dr Mumbo was confronted with this funny little ad, celebrating men of all shapes and sizes. Dr Mumbo loves body positivity… but have we not seen this ad elsewhere before?

First, here is the ad from Step One, everyone’s favourite Bamboo-based underwear retailer.

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Now here is the ad that Dr Mumbo was prompted to think back on from a few years ago, via Dollar Shave Club (yes the one that took its advertising to PornHub).

Matt Knapp was VP of creative and executive creative at Dollar Shave Club when it produced its Dad Bod ad, he told Dr Mumbo….

“Mike Dubin taught me how to say ‘fuck’ and I have steadfastly believed it to be the cornerstone of creativity ever since.”

For those uninitiated with Mike, here he is telling you about Dollar Shave Club.

But wait! It goes deeper for the sustainable undies brand… turns out Step One is already doing the Two Step with singer Barry Crocker over an unauthorised use of his name, as picked up by the Daily Telegraph earlier this month.

“Make chafing a thing of the past. Stop having a Barry Crocker with your underwear, buy Step One,” sings the ad. But Crocker told the Tele that “they never called to ask for my permission. Maybe they thought I was dead.”

“But these people (Step One) are using my name in almost a derogatory way and it’s really not on. If people are using someone’s name to sell something then that person should be ­rewarded in some way.”

“I just want a fair suck of the sauce bottle,” Crocker said.

Dr Mumbo wonders, is it just Barry, or does Dollar Shave Club too want a fair suck of that Dad Bod-shaped sauce bottle?

So… what do you think? Does a Dad Bod sell?

What’s more? As pointed out to Dr Mumbo by Mumbrella’s lovely commenters, the similarities don’t stop there! Have a watch of this catchy tune, DADBOD by DADBOD and see what you think.



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