Dad is haunted by clutter in new Ikea campaign

September 7, 2018 12:05

The Monkeys’ latest ad for IKEA Australia sees a clumsy dad tiptoeing around imaginary furniture for its ‘Get Used To A Better Living Room’ campaign.

Created by The Monkeys, the ad shows the habits householders develop when surrounded by household products that don’t actually work.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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1 COMMENTS

Yuka Flower 7 Sep 18

Yeah, can’t catch much from this ads, where is the selling point gone actually ?

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Dad is haunted by clutter in new Ikea campaign

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