‘I regret nothing’, says Em Rusciano as she exits 2Day FM breakfast
2Day FM’s longest-standing Sydney breakfast host since Kyle & Jackie O, Em Rusciano, has told listeners she tried her best, and she regrets nothing.
Throughout her teary goodbye this morning, Rusciano also conceded she had believed ratings success would come more easily, and she would be top of the FM ratings ladder within 12 months of starting.
The most recent iteration of 2Day FM’s breakfast team
“I was pretty arrogant and I thought I would totally blitz it and we’d go number one in like a year,” she said on her final program this morning. “And then I quickly realised that it was going to kick my arse.”
Em Rusciano and Tom Ballard in the same week – awaiting the shrills from the LGBTQI community. Surely there is some heterosexual white man somewhere to blame. Perhaps old Donald Trump is worth a run…
Em I think the main reason you got hammered by the press was because you carried on like a pork chop.
Would someone remind me who this Em character from this incredibly low-rating show actually is? And why should any of us care? She has been given far more space than she is entitled to.
You’re a fool. Why would you comment on the article if it had no interest to you? Imagine going around showing your ignorance by commenting on pages and saying you don’t know who they are. Who cares about your opinion anyway, Em did a lot of amazing things in her time on the Radio including raising awareness of cervical cancer and allowing the minorities to feel included.
It’s a shame to see that the network has lost it’s formula for success or overall retention for breakfast. Through the loss of Sandilands and JO through to the younger crack with Rove and Sam then the rebrand.
I noticed that the network, with Em on board, had a strong audience profile with the LGBTQI community however with her gone, I’m not sure what will happen with those numbers.
I will say that it seemed (from a media perspective) that Em sometimes struggled with the radio life (as she once went through before) with her outbursts, leave and general chat on the show being quite disrespectful towards to her colleagues and even leaders with her sometimes telling them to “shut up”. Even while I’m sure she was joking, the majority of listeners don’t want to listen to someone representing that sort of message at 8am in the morning especially with the kids in the car.
From a network perspective, 2DFM need to back their team and to stop rotating them after every negative survey. Especially given the position the brand is in currently and what those hosts are inheriting and trying to convert.
All the best to EM and her family!!