D&AD teams up with The Future Laboratory to create trend reports

Advertising and design association D&AD has teamed up with The Future Laboratory to create trend reports based on its Professional Awards winners.

The release:    Wednesday 21 January – D&AD, the global creative association for the advertising and design professions, is announcing a new partnership with trend forecasting consultancy The Future Laboratory, as it looks to draw rich insights from its Professional Awards for the benefit of the creative industries.

Following the annual judging of the D&AD Professional Awards, which this year takes place between 19-23 April, The Future Laboratory will produce a series of trend reports split across seven creative disciplines. The reports will be released exclusively to D&AD Members following the Professional Awards Ceremony in May, before being made widely available in June.

Holly Hall, Awards Director at D&AD, commented: “Each year, D&AD is privy to the world’s best in commercial creativity. D&AD is synonymous with creative excellence and no other body gets to see such an extensive and diverse spread of brilliance across both advertising and design.