Daemon picks up two new staff
Social media company Daemon has appointed Shane Brien as social media coordinator and Daryl Kong as social media production coordinator. This follows a new campaign and and award win.
The announcement:
In an eventful month of new business and award wins, Daemon TWO has welcomed two new staff members to the fold.
Shane Brien joins the team as Social Media Coordinator. Following previous posts with Fairfax and more recently with Fox Sports as part of their Commonwealth Games broadcast team, Brien specialises in building brands via online platform. He is joined by Social Media Production Coordinator, Daryl Kong. With a strong background in blogging and microblogging, Kong will dedicate much of his efforts to unearthing new trends in social media.
The new team members follow the appointment Warner Brothers Home Video for Daemon TWO to launch the Inception DVD Blu Ray.
Daemon TWO also recently celebrated a bronze award in the Leisure / Travel category at the 2010 Digital Media Awards Asia for their highly successful and effective 7 Days in Sydney social media campaign for Tourism New South Wales.
Designed to encourage more young people to travel Sydney from the UK and Ireland by growing the Sydney Australia Facebook page fan base, 7 Days in Sydney included a Facebook and Twitter based casting call to discover to spokespeople from the UK and Ireland based on their digital presence, online interaction and personalities. At the close of the campaign the Sydney Australia Facebook page fan base grew by more than 450%, contributing to 380 hours of video watched, over 12,000 photos viewed and a percentage share of voice for Sydney in social media increase to 39% – up from just 19% 12 months earlier. The campaign was a W3 Award Winner.
Source: Daemon press release
“the Sydney Australia Facebook page fan base grew by more than 450%”
450% of what? C’mon, digital professionals can get better at measurement than that. Nobody’s fooled by growth stats any more when we don’t know the base number.
User ID not verified.
Hi Four square,
It actually seems that that number was a misprint that’s actually from another one of our campaigns, and we’re currently tracking down how this slipped through.
However, we completely agree with you in regards to ground growth stats in reality – and our reporting to our clients always emphasise this. The stats listed above a small snapshot of the success of the 7 Days in Sydney campaign and more detailed information can be found on our website.
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I know I shouldn’t, but I do enjoy the fact that Lachlan has gone from the unfettered avenger of the internets to the bloke who has to apologise for misprints.
I miss the old, angry Warlach before he got a job…
Cheers,
Tim – Mumbrella