Daikin: All Black Dan Carter is ‘hot and intelligent’ like our air conditioners
While hanging from a wall, All Blacks rugby player Dan Carter has been likened to an air conditioner in a new TV ad for Daikin.
“The Daikin Heat Pump is both hot and intelligent. If it were human, it would be Dan Carter,” reads the narrator in the spot, created by The Works.
The ad will only run in New Zealand. A winter campaign for Daikin Australia will break in May.
Damian Pincus, Creative Partner-Founder at The Works, said: “One of the challenges with using someone as famous and well respected as Dan is that consumers recall the communications is for Daikin and not an ad for Dan Carter, we believe we have cracked an idea that will really set Daikin apart from its competitors.”
Credits:
- Agency: The Works
- Creative partner: Damian Pincus
- Creative director: Kevin MacNamara
- Copywriter: Steve Engstrom
- Brand producer: Lisa MacKenzie
- Production company: Mosaic Films
Great ad for Dan Carter !
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HELLO, he looks like he is perving on the woman…. He is hot though, can’t really comment on the intelligent part though don’t know enough about him
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Good luck finding a footballer like that here.
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Good example of how to best use a sporting celebrity in a TV ad.
Use his/her fame as part of the promise and don’t ask them to act too much.
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Something unnerving about the way the woman and her ‘airconditioner’ are looking at each other.
“Babe, sorry but I dont care how hot and intelligent the old system was, I’ve replaced it with an inefficient and unintelligent system, but at least it now looks like Jennifer Hawkins”
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It’s the opposite the “rich and thick” ads using Warwick Capper and friends – made for the Australian market. Funny but we had no trouble finding talent for those…..
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What a boring advert, not ground breaking either, Mark Taylor – Aust least favouritre Air…
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Daikin – flirting with the idea of adultery with Dan Carter to promote heat pumps?
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